Who owns shopper events

As Alibaba began its pre-sale event on Oct. The same day, JD. Strong demand could end up a headache for manufacturers already battling the severe container backlogs and other supply-chain disruptions wrought by the pandemic. Other experts are not so sure. There is no easy way around this.

Contact us at letters time. College students carrying packages at an online shopping pick up point in Haikou, China, on Singles' Day, Nov, 11, Today, those dates are collectively known as Mega Sale Days, which have become popular and more frequent in Southeast Asia. In the region, Mega Sale Days no longer just refer to the year-end sales that take place on Rather, it has expanded to other days across the calendar year such as 3. Through this report, we see the enormous impact it can have in introducing people to online shopping and discovering new brands and products.

It also showed the role of online platforms in guiding consumers throughout their purchase journey. For many consumers, Mega Sale events serve as a point of entry to online shopping. The highest percentage of such buyers can be found in Thailand and Vietnam.

Among those who purchased online for the first time, the most popular categories are smartphones and phone accessories, fashion, and beauty and skincare. As we learned from our report Digital Consumers of Tomorrow, Here Today , shoppers in Southeast Asia have always shown strong openness to switching and trying new brands.

This behaviour is heightened during Mega Sale Days. This sentiment was echoed in every category. Shoppers are savvy and anticipate Mega Sale Days. They are already being influenced prior to the sale days. For example, in Vietnam home living and household groceries is the most popular category people prepare for. In the Philippines, the most popular category for impulse purchases is beauty, skincare and personal care. In addition to insights on consumer behaviour, we also examined the path to purchase, or the steps people take that lead up to a sale.

How do consumers discover what to buy? Which platforms are more likely to drive awareness? Where do they do their research? Discovery commerce is marketing that goes beyond traditional ecommerce experiences.

Through a combination of advertising and shopping solutions on social media, Facebook Discovery Commerce matches products to people so they can easily discover and buy the things they are most likely to love. During Mega Sale Days, social media is primarily responsible for driving awareness and discovery among consumers, be it for first-time online shoppers or experienced ones.

At the same time, video is fast becoming a key source of inspiration. Discounts aid brands in acquiring new customers. With brand stickiness strong even after the sales period, Mega Sales Days can be a good time for brands to invest in their equity.

Being more visible and easier to discover can play a huge role in lifting brand favourability. Mega Sale Days are an opportunity to experiment with innovative marketing tactics that drive awareness and deliver results across the marketing funnel. Businesses that plan ahead are in a better position for new or experienced online shoppers that are ready to engage with bigger, more frequent Mega Sale events. Drive awareness and lead generation by activating channels where customers are likely to encounter you.

Give customers a range of products and services to choose from accompanied by a tailored price and promotion strategy. Make shopping interactive and entertaining through activities such as live shopping. Reviews, next steps and other important details should be easier to find compared with those of alternatives or competitors. Using data-driven insights and processes to manage customer relationships, extend your marketing to re-target shoppers and grow overall penetration.

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