Keyword how many
A short-term keyword may do well while the subject or topic is trending, but you could see a sharp decline in site visits and rankings after all of the hype and attention dies down. This type of keyword can, however, be an effective way to generate fresh traffic to your site based on the temporary attention being given to a popular or trending topic. The long-term keyword is also called an evergreen keyword because, like the botanical meaning, the topic is continually fresh and perennial. You may not need to worry about any severe drop-off in search relevancy for a long-term evergreen keyword.
If not a landslide source of site visits, you can at least expect consistency from a long-term keyword. Many evergreen keywords reflect content that is more educational or informative, even if its purpose is to promote a product or service. Product-defining keywords are highly specific.
The customer-defining keyword describes the type of site visitor that would be interested in your topic. Basically, this keyword type identifies your targeted or ideal market base. It specifies the site-visitor you hope to attract. Gender, age, occupation, and lifestyle can all be part of a customer-defining keyword.
Geo-targeting keywords are similar to customer-defining keywords because they add the attribute of location to your ideal market. This is particularly helpful for small businesses that service or sell to local customers. LSI keywords are those which are related to your primary keyword and reflect an extension of your main topic.
The acronym LSI stands for Latent Semantic Indexing, which means you are extending a generic topic into thematic phrases related to it. The last functional keyword grouping is transactional and based on intent targeting. They satisfy the intent of the search. Users may be seeking one of three types of responses when they begin a search.
An informational response answers a request for information. A commercial intent represents a more defined search for a specific product or service. This section of the code includes the title, the meta description tag and the meta keywords tag. Inserting one or more of your keywords in all three of these tags could help you achieve the aims of boosting your content.
Obtaining a high ranking from Google, however, also requires you to focus on the quality and relevancy of your content. Using hidden keywords which do not appear on the web page is not considered good practice. There are two other sections of the HTML that can make use of keyword placement. This is limited to a display of about only characters, which includes spaces, so the use of text and one or more keywords here deserve careful consideration.
That depends on how you plan on implementing your campaign. Your SEO campaign can rely on pay-per-click marketing, organic search results or a combination of the two.
If your campaign will be based on pay-per-click ads, you can use as many keywords as you wish. Therefore, they are the most difficult to achieve a good rank with. Find a good balance between terms that people search for but for which the competition is not intense.
For each page, you want to target one primary keyword. Any secondary keywords can help shape your content. You can use them to create sections in your content by inserting the secondary keyword in a subheading and then in the paragraphs directly below it.
The rest of the article, however, would be optimized for the primary keyword. Each page will end up ranking for many more keywords than just the one primary keyword you targeted for it. But that helps you keep your page focused on a specific topic. Typically, the keyword you focus on will be a broader term. It could be something such as Google Analytics events , which is a broad term.
Concentrating on that one term will not only help increase the rank for that broad term but also increase the rank on hundreds, if not thousands, of related long-tail terms. These are longer, more specific queries. You should focus on two to three keywords for each page as a bare minimum.
This includes one main keyword and two closely related queries. If you can focus on more keywords while making the content sound natural, then try to optimize for more SEO keyword variations.
Now, the answer for how many keywords should you focus on per page will depend on the length of the content. For example, a word blog post can easily be optimized for two or three keywords, but trying to fit five or six keywords into a short article like that will likely sound unnatural. However, focusing on five or six keywords in a 2,word blog post is a common practice and you can spread out the usage of those phrases so the content sounds natural. Just remember that the more keywords you can focus on, the more chances your pages have to rank in the search engines.
Shane Barker, for example, was able to rank his site for 3, keywords on the first page of Google by using two to three related keywords on each page.
I also wrote a complete guide on how to add keywords to a website for SEO purposes. Good keyword research and placement on the page is one of the best ways for how to improve your SEO fast on any site. You should not use the same keywords on every page. Every page should target its own set of keywords. If you use the same keywords on every page, then those pages will compete for each other in the search engine.
I do this in a simple Excel spreadsheet. There should be three to four keywords on a homepage at a bare minimum. The homepage is like any other page on your site and should be treated the same way for SEO keyword purposes. So target three to four keywords on the homepage to get the most SEO benefit.
The easiest way to add more keywords to your homepage is to write longer content. Therefore, increase the number of words on your homepage as a way to improve the SEO keyword rankings and to generate more traffic.
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